Sparkle, Shimmer & Shine for IOI City Mall

This was a very fun and interesting project to pitch. The story behind the visual shows Charlie and his animal friends going on an epic adventure to collect all the gems in a frosty winter wonderland. The background of the artwork is based on a lot of the mall decorations. The artwork is done in full vector and is then adapted to billboards, glass door stickers, poster standee, tent cards, street bunting and posters.

The project also included a bit of character design for Charlie and his animal friends. The characters were initially planned to be used in a trivial board game and storybook for kids. But they then evolved to jive back with the gift redemption items which were the tactical bagpack, the Bearista glasses and the penguin backpacks.