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Manulife Raya Festive Greeting

The theme for this video is centred around the Malay Songket patterns, therefore, it is weaved into the entire video as a repeating element. The scene starts off with Ahmad as a young boy, learning to wear the songket, then with him playing with friends, graduating, getting married and eventually start a family. All the while, his parents are supporting him steadily by his side as he grows up and they grow old. This is to also portray the constant companionship and support a family gives.

Client: Manulife

Project: Raya 2020

Creative Director: Evonne Tan

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